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Newsletters

Client newsletters are a great way to keep in touch with your current clients, encouraging new and improved clients to your business.
A professionally produced newsletter enables you to let clients know your latest business news – whilst still providing interesting reading that can help educate patients about your goods and services.

You benefit from having well-informed clients who are more likely to ask for additional services and are pleased that you make the time and effort to keep them informed.

A newsletter is very different to other marketing communication tools as it’s more intended for relationship building and not designed to be a sales aid, although it can be, but you should be careful to avoid the “hard sell” in a newsletter. The primary reason for sending out a newsletter is to communicate with your clients on a personal level. A newsletter is written in a more informal, friendly format and talks to your clients in a conversational way.

Frequency is the key element of newsletters. If clients receive a newsletter on a regular basis they will often look out for the latest edition, if they receive it once in a while, they will often treat it like junk mail, discarding it as a promotional offer. 

A newsletter that is well designed, well written with relevant features can enhance your image and develop good service identification as well as provide clients with personalised contact. It’s also an effective way to thank your clients and win the confidence and interest of potential new clients.

What is included in the IDMEDIA newsletter?

  • Custom designed 4 page A4 newsletter
  • Custom written content for the welcome message, and up to 3 sections within the newsletter
  • A choice of the IDMEDIA approved newsletter content and illustrations all written in a client friendly manner to be used within a newsletter
  • The use of the IDMEDIA stock image library where appropriate
  • A custom designed map to artistically advise clients of your location
  • A free quote for professionally printing your newsletter
  • A free quote for professionally mailing the newsletter to your database

For more information on newsletters, call 02 9211 1477 to speak with one of our consultants.

The Simple Business Brochure

To keep your business at the forefront of people’s mind, it is important for them to read about you and your philosophies. Creating a simple DL brochure that allows you to briefly explain who you are, what you offer and why they should entrust their investment to you, is imperative to any business.  Using your new client brochure effectively is the key to maximising the return on your investment; this means making sure that anyone thinking about becoming a client of yours receives a copy, and that all of your existing clients get a copy too, reinforcing your business philosophy, the services you offer and your commitment to your business and your clients.
Place them in your office, in a holder outside your door, or perhaps ask local businesses to display them for you. A business brochure is also a great way to welcome new clients to your business, allowing them to hold on to information about you and perhaps increase the chance of referrals. It helps to ensure that your clients value your advice and appreciate the quality of service that you provide. However you utilise this tool, it is an excellent way of promoting your business in a professional and stylish way. Your clients will benefit from the information it contains and will be better informed about the range of services that you are able to offer them.

The moment a potential client walks through your door, they begin to form lasting opinions about you and your business. Once formed, these opinions can be very difficult to change. Every business gives out messages about the standard of service they provide, and the manner in which the business operates. In some business, you are fully aware of the experience a visitor to the business is going through, from the first greeting, the smell of the office, what a visitor is seeing and what a visitor is reading whilst in your office. Conversely, other businesses are totally unaware of the messages given out by the environment and the staff, but the messages coming out of this business are just a bold as the business who has thought the whole process through.

The difference is that the first business has taken control of the clients experience and the second business has no idea what the patient is feeling about the process and therefore can not influence the situation and wonders why clients are not buying or that they are not as busy as they were 5 years ago.

A client does not choose your service solely on the quality of your brochures, but a well-written brochure can play an important role in helping to build your business.

What is included in the IDMEDIA Business Brochure?

  • Custom designed 8 page DL brochure
  • Personalised content based around your business’s treatment and philosophy
  • The use of the IDMEDIA stock image library where appropriate
  • A custom designed map to artistically advise clients of your location
  • A free quote for professionally printing your practice brochure

For more information on business brochures, call 02 9211 1477 to speak with one of our consultants.

Business Portfolio

When buying any luxury item, it is now expected that the supporting sales collateral will be of the highest standard. When buying a luxury car, one would be disappointed if the salesperson was to hand over a photocopied specification sheet instead of a nice brochure however this is often the case in businesses when a product or service of high value is being sold.

A beautifully presented business portfolio will take the your business presentation to another level, which will not only increase the image of your business but will enhance the presentation of products and services to clients.

What is included in the exclusive IDMEDIA business portfolio?

  • Custom designed portfolio, ranging from 12 to 28 pages in size, either A4 or A5
  • Completely customized products and services and business content throughout
  • The use of the IDMEDIA stock image library where appropriate
  • A custom designed map to artistically advise clients of your location
  • A free quote for professionally printing your practice portfolio

For more information on business portfolios, call 02 9211 1477 to speak with one of our consultants.

Stationery

An excellent tool to show the world your professionalism, stationery can add that finishing touch to your image. When presenting to a client, colleague or supplier, your stationery must represent your philosophies and beliefs. To create a fantastic brand and invest in your business marketing means that stationery is an essential product to keep your message constant.

IDMEDIA design stationery includes:

  • Letterhead
  • Appointment cards
  • Business cards
  • With compliments slips
  • Envelopes- DL / A4
  • Invoices
  • Business form designs

What is included in the IDMEDIA stationery design?

  • Custom designed stationery design
  • Advice on the correct information to appear on each item
  • Advice on correct placement of information for postage
  • A free quote for professionally printing your stationery

For more information on stationery, call 02 9211 1477 to speak with one of our consultants.

 
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