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Appropriate stock images have their place within all marketing material as used correctly, they connect well with your desired audience. Plenty of professional photographs of you, your team and your business adds another level of intimacy with your clients that no stock photograph can achieve.

Incorporating your staff in your marketing collateral adds familiarity and helps to build and enhance relationships with your clients, while displaying and demonstrating the equipment and products used in your business helps to explain procedures.

Using personalised images created specifically for you is one of the most effective low-cost ways to promote your business, with benefits including:

  • Individual personality
  • Unique images
  • Flexibility in their promotional use
  • Value for mone

When organising your professional photo shoot, there are a few things to remember. Firstly, you want the shots to look relaxed and real, most people stiffen up as soon as a lens is put in front of them so you get that ‘passport photo’ look. A good photographer will make the whole process fun and get meaningful shots that convey an enthusiastic and customer focused team. Action is the key, straight shots of the team are useful for things such as staff profiles, but throughout the site, you want shots portraying great customer service. If you provide refreshments to your clients then have a photo of a client being given a latte. If you pride yourself on great client education then a photo of you explaining a product or service is the most appropriate. They say a picture paints a thousand words and in today’s highly time-conscious world, this is truer then ever.

If you are creating any form of marketing material, it will be immensely enhanced with the use of professional photography and will make you stand out from the crowd.

Client Glamour Shots

Whether you are re-developing your existing business or starting a new venture from scratch there is a plethora of decisions to be made. The best equipment and technology to install, colour scheme, client and staff facilities, the list seems endless. It is unlikely that models are part of your agenda.

Investing in your newly developed business needs to be promoted for maximum ROI (return on investment), and the best way to differentiate your business is to use your own studio created photography in your brochures, promotional flyers, website and other marketing and advertising material. Studio photography will show your existing and potential clients an insight into your business, featuring you and your team whilst showcasing your facilities and equipment will personalise your marketing material.

Studio photography, with the use of models and props can create the exact image of your business you wish to portray to your clients, it also enables you to re-create an image you like but add your own personal touch, studio photography gives you a flexibility not available with stock images.

Virtual Tour

Show your clients around your business before they set foot in the door using a unique virtual tour of your facility. After the photographer has visited your business and taken a selection of photographs of your business environment, they will be streamed together to form a virtual tour of your clients to view on your website.

For more information on photography for your practice, call Simon Taylor at The Photo Shop on 0410 486 007 or 02 9211 1477 to speak with an IDMEDIA consultant.

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