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There can be little doubt these days about the importance of having a website as part of your marketing strategy. The use of the web for research is well documented and growing exponentially across all ages and social economic groups. But how do people find your site?

What is search engine optimisation?

Search engine optimisation (also known by various other names like search engine ranking, search engine promotion, website promotion, SEO etc.) is a method through which a website is given top rankings in various search engines. According to a recent industry study, 1 in every 20 people go to the second page of search results pages, but only 1 in every 100 people go beyond that. So, by top search engine rankings, we mean that your website should be within the first two pages of the search results, preferably in the first page (i.e. within top 10 rankings).

What are the prime benefits of search engine optimisation?

Top search engine rankings result in more pre-qualified patient leads coming to your website, which with the correct website content, will result in more of the patients you desire. Search engine promotion is one of the cheapest methods of advertising for your business. Compared to advertisements in the newspapers, magazines or in the television, search engine promotion costs are very low and can generate better results.

Search engine optimisation enhances online brand identity of your business.

The Starter Website SEO Plan

The Starter Website SEO Package provides an initial Search Engine Optimisation and Search Engine Ranking report for your website per month. We will monitor and track your website each month after your website is optimised. You will also receive continued ongoing email support to any website marketing campaign questions to your website.

• Up to 10 pages
• Keyword research and analysis
• Optimise the Meta tags for Search Engines to know which keyword phrases you want to rank for
• Hand submit your website to Google, Yahoo and MSN Search Engines
• Auto-submit to at least 50 other relevant Search Engines.
• Create XML Sitemaps for Google, Yahoo and MSN Search Engines
• Monthly monitor reports and summary
• Continued ongoing email and client support so you’ll have answers to any questions you have regarding your website
• Increased website position guaranteed
• Increased website traffic guaranteed

Advanced Website SEO Plan

Includes all from the Start Plan above plus:
• Up to 20 pages
• Continue to improve your site rankings with quarterly adjustments to search keywords

Premium Website SEO Plan

Includes all from the Starter Plan above plus:
• Up to 50 pages
• Continue to improve your site rankings with quarterly adjustments to search keywords

For more information on optimisation, call 02 9211 1477 to speak with one of our consultants.

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