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PRODUCTS - IDENTITY

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Branding

What is branding and how does it apply to your practice?

A brand involves blending the image, purpose, and focus of your practice, with your core philosophies, values, procedures and patient care messages, then developing a way to encapsulate these messages in a manner that will resonate with people who encounter it. As a business owner, it is who you are and what you do, packaged neatly, clearly and memorably. A logo is only a tangible representation that works to reinforce your key messages and build brand awareness.

So - what kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and corporate? And, what is your business focused on doing? Who do you want to attract? How does your business differ from the competition? And what makes it special?
Building a brand that sits between the business owner and the clients allows for much more flexibility and allows for defined philosophies and standards to be created.

The process of creating a ‘brand’ is not quickly making up and creating a logo, it is the process of thinking about what the business stands for and what the patient’s experience is going to be. This process can be very daunting for a business to go through but one of the most beneficial things they can do.

Every business should be run as if the end goal is to sell it and your business is no different. When your brand exists with or without you, you know you have got it right and you have a tangible asset.

What is included in the IDMEDIA branding solution?

  1. A selection of up to 5 names for you to choose from
  2. An in depth description as to why these names have been selected for your practice
  3. Domain name search and availability
  4. Business name search and availability
  5. Basic trade mark search and any competition listed
  6. A personal referral to a qualified trade mark lawyer for a free analysis once name chosen

For more information on branding, call 02 9211 1477 to speak with one of our consultants.

Logo Design

Why does your business need a logo?

Creating a logo that is synonymous with your business becomes the essence of your marketing campaign. The logo will tie your philosophies, your brand and you image into one package and promote it to the world.

The colours used, the font and the overall style will become your business. It will speak to the public about who you are and what you stand for. Your logo must stand the test of time and represent you and your team.
The image your business portrays, through its name and logo, its literature and its décor, plays a key role in your business’s development.
Providing a variety of designs that have been created around an individual brief, we will create your logo to start the process of building your marketing campaign.

What is included in the IDMEDIA logo design?

  1. An unlimited number of logo’s design to fulfil your desired image
  2. A detailed description as to why we have chosen this logo style for you and your practice
  3. Once a logo has been chosen, the working files will be provided for your records on CD in all formats required for future use
  4. Basic trade mark search and any competition listed
  5. A personal referral to a qualified trade mark lawyer for a free analysis once logo chosen

For more information on logo design, call 02 9211 1477 to speak with one of our consultants.


 
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